Honoring Legacies. Growing Futures.
We acquire, invest in, and steward legacy businesses across the Northern Plains – honoring what owners built, growing what comes next.
Who We Are
Deep Roots Capital was founded on a simple conviction: businesses across the Northern Plains deserve as future as strong as their past. A generation of owners is preparing to step away from their life’s work – they deserve a buyer that honors their legacy, while growing the future. Deep Roots Capital exists to be that buyer. We acquire and invest in established businesses with an eye towards stewardship of culture, community, and sustainable growth that lasts.
Built for the Long Term
Nothing worthwhile is built overnight. We focus on real, lasting
growth – not financial engineering or quick flips.
People Focused
People and culture are the heart of every business. We start by
understanding what is already working and building from those
strengths.
Rooted in Community
Communities and their businesses thrive together. We invest and
reinvest with that in mind.
Our Approach
We understand the emotions, concerns, and experience of selling a business. That is why we’ve built a firm around a different philosophy. Many buyers arrive
with a playbook in hand and a future exit in mind. We show up ready to listen and learn. Our process begins with the fundamental question: “how can we help this business continue to grow and thrive for a long time to come?”
Some of the best deals begin as a conversation years before there is a deal to be done. We are glad to be a resource long before you’re ready – no strings attached.
No hard sell, no countdown clock. We move at a pace that respects your timeline – whether you know that you’re ready to sell now or simply beginning to think about what might be next.
Selling a business is personal. We keep conversations, and even your interest in having a conversation confidential. You can rest well knowing that your conversations with us will never find their way to your competitors or employees until you are ready to tell them.
We aren’t the right partner for every deal. We will tell you early and honestly whether we believe we are the right partner for you. You will never need to guess where we stand. If we aren’t the right fit, we are happy to provide recommendations to who might be.
This isn’t buyer versus seller. We work alongside owners and their trusted advisors with the goal of an outcome that everyone can celebrate.
We do what we say we are going to do. We make commitments thoughtfully – and we keep them. It is who we are and how we operate. We wouldn’t last long if we did it any other way.
Get in Touch
Whether you’re a business owner or advisor exploring your options or interested in connecting— we’d love to hear from you. Every conversation is confidential and without obligation.
Fargo, North Dakota
Acquiring and investing in business across theNorthern Plains
Email, Call, or Use the Form Below
tleverington@deeprootscapital.com • 218.469.3457
